Some examples of the work I have done:
Content/marketing:
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articulating your story/'about us':
uniqueness of your business, reason for being in business
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content management of your site
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ongoing story lines on social media
Business development:
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support with pitching/tenders using your food story
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attending client bids/presentation in person
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engaging your staff with food story and training them how to articulate it
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curating and hosting tasting events, pop-up themed dinners, ethical food workshops
Corporate social responsibility:
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shaping up your food mission (‘policy’, ‘pledge’)
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procurement: working with existing suppliers, sourcing new ingredients
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bench-marking your current position against your sector/competitors
How do I work with clients:
We either focus on one key target, for example, to re-launch your website with new branding/content within a set time framework
OR work on an on-going basis, eg media engagement over an18 months period
Often I would agree on a combination of both. Important: I often work closely and alongside your marketing, PR and operations teams
Why you should trust me?
I have 8 years of experience at the Soil Association growing the commercial reach of Food for Life Served Here ethical accreditation scheme (in 2017 serving over 1.5 million meals in the UK)
I have supported catering businesses like Compass, Harbour and Jones, Baxterstorey and their clients with getting and marketing the scheme
I have set up and run my own food enterprises Produkt and Russian Revels, which have been commissioned by the likes of the V&A, Oxford food symposium and Royal Academy of Arts (samples)